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"We pride ourselves on sort of having brought to market this product that is for many drugs, the lowest prices that patients can find. Priceblink app is also available for smartphones. We're really focused on getting as many members as we can, because the more members we have, the lower prices we can get." Geoffrey told CNBC that "we're not focused on selling the company at this point. So does Blink Health think it could be an attractive takeover target, given its business model? "So there's just a huge opportunity actually for everyone to win because if you make prescriptions more affordable then (patients) take them and that helps everyone in the (health care) system." Geoffrey said his company was part of the solution to make drug prices cheaper. According to the Kaiser Family Foundation study, 24 percent of Americans didn't fill a prescription last year because of the high cost, while 19 percent said they skipped a dose or cut pills in half for the same reason. High prescription drug prices are a real barrier for the sick and afflicted. "They know the future in healthcare is consumerism, and we're trying to figure out ways of collaborating." However, he said most major insurance companies have contacted them. Geoffrey said there hasn't been a backlash from traditional drug providers as Blink Health has entered the arena. "So, we make, depending on which drug you take and which pharmacy you go to, a little bit of money, we actually can lose money as well. Whenever I shop I always look at the PriceBlink bar to see if I can find a better price. COO Matthew Chaiken told CNBC that "over 50 percent of our medications are less than 10 dollars and tons of medications are less than five dollars, so you imagine that our margin on any given medication is pretty thin."īlink makes money "by negotiating, so we negotiate rates with every pharmacy in the country for those prescription medications." Geoffrey explained that surprisingly, not every drug purchase is profitable for Blink Health.